The world of fashion and the world of nature have not always gotten along — after all, in the past, news coverage on fashion shows have tended to focus on how the fashion world is extravagant and therefore inherently detrimental to the environment. In recent years, however, the fashion world has woken up, with designers around the world adopting eco-fashion as the new paradigm.
Rosemount Australian Fashion Week (RAFW) is all about showcasing the Asia-Pacific’s freshest emerging talent. Now in its 15th year, the Spring/Summer 2010/2011 show is being held at the Overseas Passenger Terminal, Sydney. The five-day event will showcase a range of garments and styles for men and women: swimwear, resort wear, street wear, evening wear and accessories, from more than 100 designers in 45 collection shows, and over 50 accessory designers. Among the designers being showcased are several Australian brands that have gained international recognition and acclaim; Sass & Bide, Akira Igosawa, Ksubi, and Camilla and Marc.
This year, Australian fashion week also includes a number of environmentally friendly fashion designers – there is now more hope for planet Earth.
The fashion world is seeing green!
Ae’lkemi is designed by Alvin Gernandez and Annmarie Mcginn – they use organic textile processes to make their designs.
Luisa Frederica is designed by Samantha Reding, who lived in Australia, England, the Middle East, and Asia. She uses sustainable fabrics like milk, organic cotton, and bamboo, and mixes it with quality fabrics. She is eco-conscious when it comes to pattern, production and trade processes.
The Other Side, Finn Enterprises Pty Ltd is designed by Kassandra Scardino. Her designs aim to be durable and of fine quality, taking ethics and sustainability into account. This label “caters for the next generation of waste conscious, style conscious consumers”.
Kirstie Norris, designed by none other than Kirstie Norris, is based in Canberra and aims to exemplify elegance and simplicity. She only uses high quality natural fibre garments such as Pima Cottons, Irish and Italian linens, and hand-woven silks. All her clothes are hand-made as opposed to machine-made, meaning she uses human energy as opposed to electricity. This, in turn, reduces her carbon footprint.
Mimi Designs is designed by Mia Brennan. She tapped into her raw talent and skill when she created her own clothes using recycled and vintage fabrics, and her friends started wanting to buy them. As an indigenous Australian, she helps her local community by having them handcraft every piece. She aims to portray an earthy elegance.
Interested in seeing behind the scenes of fashion? Why not check out “Frock Stars – Inside Australian Fashion Week”, an exhibition at the Powerhouse Museum, Sydney until 29 August 2010.
Green directory of eco-friendly Australian businesses. This green directory is providing you all details about environmental companies around Australia. Find the green business around your place.
