Japan is well known for its advanced technologies, and this is also the case with clean energy technologies. The recent introduction of an Emission Trading Scheme by the Tokyo Metropolitan Government is another sign that Japan is looking to be a leader in the transition to a low-carbon economy.
Australian companies are now finding a position in the Japanese renewable energy markets, in spite of Japan’s own technological advances. Japan’s green technology exhibitions such as Green Device 2010 are one way for Australian companies to get a foot in the door. The Japanese Government currently subsidises companies to exhibit their products, so there is no better time for Australian companies to expand their business into Japan.
Tokyo Emission Trading Scheme
This month Tokyo introduced an Emission Trading Scheme (ETS), the first carbon-trading scheme in Asia. While Japan is still in disagreement over the terms of a national trading scheme, Tokyo has taken the lead in the region, introducing its own cap-and-trade program. The scheme aims to reduce emissions by 25% on 2000 levels by 2020 and requires 1400 of Tokyo's biggest polluters to adhere to legally binding reduction targets or face severe penalties for non-compliance.
Tokyo’s introduction of the scheme is a model for other local governments looking to play their part in the transition to a low-carbon society. It is further evidence that local and regional initiatives are as vital as national and global agreements in the move to more sustainable energy use. It is also another positive sign for clean energy companies looking to expand their business into Japan.
Invitation Programs to Japanese Green-tech Exhibitions
Australian companies can fast-track their expansion into the Japanese market by attending one of the many environment-related exhibitions in Japan, a fantastic way to meet business partners and promote products. Businesses that are interested in entering the Japanese market are taking advantage of Japanese government subsidies, which provide return airfares, exhibition space and accommodation, as well as an interpreter to work exclusively for the invitee.
This year the Japan External Trade Organization (JETRO) is administering an invitation program for Green Device 2010, a green technology exhibition, held from 10-12 November. This event promotes technologies that will support the transition to a low-carbon economy, such as LEDs, solar cells, power semi-conductors and energy efficient components. Attracting over 50,000 visitors at last year’s show, Green Device 2010 is one of the most important events for global clean energy companies to showcase their products.
Success Cases
An Australian company that has successfully expanded into Japan is Dyesol, a leading supplier of solar technology. After participating in Green Device 2009, Dyesol opened an office in Japan, where they are competing successfully alongside Japanese solar technology companies. With a population of 120 million people Japan uses a lot of energy; and as the transition to renewable energy gathers pace, companies that are well positioned in this market look set to prosper.
JETRO offers invitation programs to a number of events each year. Interested companies are encouraged to contact JETRO on (02) 9276-0100 for further information.
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